China has become a country on wheels, and high-speed rail, automobiles, and light electric vehicles have become the main means of transportation for Chinese people.
The new energy vehicle industry is currently the hottest. With the implementation of the new national standard, the competition for the new energy track of electric bicycles is becoming more and more intense.
For the first time, the domestic financial management comprehensive media published a "2020 Electric Bicycle Industry Value Brand (Complete Vehicle) TOP50" for the evaluation of the electric bicycle industry. In terms of comprehensive score, the Mavericks became the annual list with a total score of 95.26 champion.
The second to fourth places were the famous Yadi, Emma, Tailing, Xiaodao and Xinri respectively.
Technology under scale
As a representative of a cutting-edge company, Mavericks stood out from the competitive market dominated by traditional electric bicycle companies. With 4 years of entrepreneurial experience, Mavericks quickly completed the listing and created a legend.
From the day of its establishment, Mavericks Electric wanted to change the product pattern of the light electric vehicle market. Therefore, they always use lithium batteries as the standard equipment of their models, and use lithium battery, intelligence, and fashion as their own characteristics, focusing on young people, Urban white-collar market.
Its goal is to build a "top brand" similar to Tesla.
Mavericks has developed more than 1,050 brand experience stores and specialty stores in China, covering 181 cities. At the same time, it has also entered 38 overseas countries and overseas regional markets.
From 2017 to 2019, the sales of Mavericks electric vehicles were 190,000, 340,000, and 420,000, and the price was mainly concentrated in the range of 3500~7000 yuan. It has achieved very good results in the high-end light electric vehicle market, which has also driven With the popularization of lithium battery models, leading companies such as Yadi and Emma are learning and imitating Mavericks' product strategies and market strategies.
The Mavericks relied on their comprehensive performance in technological innovation to win the championship position of the value brand (complete vehicle) this year. Of course, this is also due to the standard of "2020 Electric Bicycle Industry Value Brand (Full Vehicle) TOP50"-not entirely focusing on market and scale, but highlighting the value performance of "intelligent manufacturing" of enterprises in the industry .
So, what is the factual basis for the Mavericks' comprehensive technological capabilities?
As a younger brand, Mavericks has not only won numerous international design awards, but also has its own original "black technology".
In terms of awards, with its MQi and UQi series, Mavericks has won 7 major global design awards including German Red Dot, German IF, American IDEA, Japanese G-Mark, China Red Star, Taiwan Golden Pin, and Hong Kong DFA.
In terms of "black technology", Mavericks has created a new category of smart two-wheel electric vehicles. The company’s self-developed fourth-generation NIU Energy AI-powered lithium battery system technology; at the same time, Mavericks’ own NIU INSPIRE intelligent technology and big data algorithms collect and analyze user data in multiple dimensions through sensors throughout the vehicle body to mine users Riding demand, continuously optimize the distribution of product lines, and enhance product experience and services.
The important value of Mavericks lies in not only creating the international value of China's electric bicycles, but also inspiring technological innovation in China's electric bicycle industry.
Moving forward in the rough
Li Yinan, one of the founders of Mavericks Electric, was a vice president of Huawei at the age of 27. After leaving Huawei, he held many important positions in large companies, but each was not long.
In April 2015, 45-year-old Li Yinan once again embarked on a journey of career independence and founded Niu Dian Technology.
He declared that this was his last venture and announced a new venture project-Mavericks electric car.
Subsequently, the first model, the Mavericks electric N1, was released. JD.com crowdfunded 72 million yuan, setting a record for domestic product crowdfunding. The Mavericks electric N model was unveiled at Eicma at the Milan International Two-wheeler Exhibition. The first domestic electric vehicle insurance service "Biuyoubao" was born, setting a new benchmark in the industry.
The good times didn't last long. In June, two months later, Li Yinan was taken away by the police in the exit corridor of the apron of Shenzhen Baoan Airport.
The charge was suspicion of insider trading, and the sky was bumpy.
Fortunately, Niu Dian Technology is not the only leader of Li Yinan.
In the two and a half years since Li Yinan was imprisoned, the Niu Dian Technology team showed their strengths and still danced in accordance with the established rhythm.
At that time, the temporary COO Li Yan had served as the vice president of KKR private equity fund operations, focusing on the establishment of the company's management system and project scale expansion.
In 2016, Mavericks Electric released a new electric M series of Mavericks; entering the European market, Mavericks Electric N1S ranked first in the sales volume of the Tmall super brand daily electric vehicle industry, and the cumulative mileage of Mavericks electric users worldwide exceeded 100 million kilometers.
In 2017, Mavericks Electric released a new Mavericks electric U series model; Mavericks Electric made a stunning appearance at INNERSECT, becoming the first two-wheeled electric car brand to appear at the trend show; the new concept car Project X was unveiled at the Milan International Two-wheeler Exhibition Eicma .
On October 19, 2018, Mavericks Electric officially listed on NASDAQ to issue shares. At the historic moment when the Mavericks went public, Li Yinan appeared at the NASDAQ Mavericks electric bell ringing scene in New York. He looked much older. He did not stand in the center of the stage, and it was difficult to find him even in the group photo. Silhouette.
This lifestyle brand company that has redefined smart city travel took only four years from establishment to listing.
Then Mavericks Electric won a series of international awards.
Today, Li Yan is the CEO of Mavericks Electric and a man in the electric vehicle industry. He has turned Maverick Electric, an alternative electric car brand, into an international brand and has become an absolute representative of the industry's technology sector.
China is the world's largest electric two-wheeler market, with a market share of about 90%.
After more than ten years of rapid development, the market has become saturated. The toss and turns under the limited space has also made competition among rivals more fierce. In 2019 and before, the national ownership is about 300 million vehicles, and the annual output is locked at a maximum of 36.95 million vehicles.
Until the implementation of the "New National Standard" in 2019.
Data source: Founder Securities
With the maturity of instant delivery services such as takeaway delivery, online grocery shopping, and express delivery, this industry will also generate a large amount of new car demand, and the number of exchanges for instant delivery cars within 5 years will be 6-7 times that of ordinary car owners.
According to Founder Securities, this demand scale will exceed 10 million vehicles in 2025.
Demand scale of instant delivery vehicles from 2017 to 2025
Source: Founder Securities